新式炫富 “土豪摔”请了解一下!假如你摔倒，会摔出什么呢?

摔倒在很多人看来可能是一件有些丢脸的事情。

詹妮弗o劳伦斯在奥斯卡“封后”的巅峰时刻，却跌倒在了领奖路上。

小贝到访湖北武汉足球俱乐部，西装革履的他想秀球技，却拥抱了大地。

优雅的撒切尔夫人也有在人民大会堂前摔倒的“黑历史”。

然而最近在社交网络上却兴起了一项有关“摔倒”的挑战。

故事还得从今年8月，2016乌克兰环球小姐参赛者拉莫斯o凯瑟琳(Ramos Catherine) 晒出的一张照片说起。

Screenshot via Instagram

凯瑟琳在自己的Instagram上晒了一张走下私人飞机时摔了个五体投地的照片。这张怪异的照片随后却风靡网络，引得各路网红们纷纷仿效，踊跃秀出各式各样的摔跤照。“摔跤”不是重点，摔倒后散落一地的物件才是网红们真正想要炫耀的。

Screenshot via Instagram

这个“假装从名牌跑车、私人飞机或是游艇上摔下来，将大牌化妆品、数码产品，名包名表首饰故意散落一地”的摆拍炫富行为也被为 “Falling Stars Challenge”(“炫富挑战”)。

Bizarre pictures featuring people who have fallen to the ground and surrounded by scattered items have been flooding the photo- and video-sharing platform Instagram.

The latest Instagram frenzy is called the “Falling Stars Challenge”. It was reportedly started by Ramos Catharine, a contestant in Miss Ukraine 2016. Catharine shared a picture on her Instagram account on August 8, which shows her after she fell from the steps of a private jet. Catherine’s picture quickly went viral and produced many copycats, including plenty from online celebrities.

At first, the “Falling Star Challenge” was widely regarded as a way for the wealthy to flaunt their possessions. People were photographing themselves falling from limos, yachts and even their own private jets, lying face-down with luxurious jewelry, expensive tech and items from high end brands surrounding them.

Screenshot via Instagram

随着参与这个挑战的人越来越多， “Falling Stars Challenge”也慢慢发生了变化。摔跤和掉落的东西依然是重点，但网友们开始比拼创意，目的也从“炫富”变成了炫耀一下“最喜欢的或者最引以为傲的东西”。

Screenshot via weibo

这项“炫富挑战”最近也火到了国内。微博上，网友们晒出的“术业有专攻”版“炫富照片”：消防队员摔倒后掉落满地的消防器材、医生摔倒后掉落一地的医疗器械、领事中心工作人员摔倒后留下“铺天盖地”的文件……

Photo via CCTV News Weibo account

However, as the challenge spread, it transformed from being a way of showing off to a creative way to show what people consider important in their lives.

The social media craze soon made its way to Weibo, China’s twitter-like social media platform. Posts with the #fallingstars# tags have been seen more than 1.37 billion times as of Monday afternoon. A major difference with the Chinese version of the challenge is that professionals from different industries participated to show their daily routine. These include a firefighter lying in front of a row of fire trucks and an officer at an emergency call center on the ground with documents thrown in all directions.

那些年火遍社交网络的各种挑战

Ice Bucket Challenge（冰桶挑战）

Bill Gates participates in the Ice Bucket Challenge in August, 2014.

2014年，美国波士顿学院前棒球选手皮特o弗雷茨(Pete Frates)在自己罹患“肌肉萎缩性侧索硬化症”（俗称“渐冻症”）后发起了 “冰桶挑战”活动。该活动旨在让更多人知道 “渐冻症”，了解“渐冻人”生活，同时也为患者筹款募捐。

In 2014, Pete Frates, a former baseball player from Boston College who was diagnosed with amyotrophic lateral sclerosis (ALS), also known as motor neuron disease, created the Ice Bucket Challenge. It aims at promoting awareness of ALS and raising funds for patients and research.

Mannequin Challenge（时间定格挑战）

Hillary Clinton films Mannequin Challenge video with Jon Bon Jovi on Nov. 7, 2016.

这个最初由佛罗里达州的高中生们想出的创意在2016年火爆社交网络。时间定格挑战更是打破了次元壁，吸引了各界人士的参与。希拉里团队在参选期间也拍摄了一段时间定格挑战视频，并配以 “Don’t stand still. Vote today”的字样，以此吸引年轻选民。

The Mannequin Challenge was another online video trend that went viral. It was started by high school seniors in Florida in 2016. In a Mannequin Challenge video, people have to stay completely still - just like mannequins - while they get filmed by a moving camera. It became so popular that even Hillary Clinton, the former US Secretary of State and the 2016 Democratic presidential candidate, took part. She filmed a video with several staff members and musician Jon Bon Jovi on her campaign plane with the added message of “Don’t stand still. Vote today”, in an attempt to appeal to young American voters.

Invisible Box Challenge （隐形盒子挑战）

The first “Invisible Box Challenge” video was posted on Twitter by a US cheerleader

Canadian singer Justin Bieber films an“Invisible Box Challenge” video

2017年12月，社交网络上热传一段影片，一位拉拉队队员在空气中比划着一个箱子，一只脚踩在“箱子”上不动，另一只脚跨过去。这个看似滑稽无厘头的动作却在社交网络上引发了一项名为“隐形盒子”的挑战，吸引了无数网民和包括贾斯汀o比伯在内的一众明星参与。

The Invisible Box Challenge began in December 2017. A US high school cheerleader posted a video on Twitter, in which she appeared to step on and over an invisible box. Other twitter users then tried to imitate her: Some made it look like magic but others got tangled up and fell over. The ‘invisible box’ trick went on to flood social media all over the world - even superstar Justin Bieber filmed himself jumping over an imaginary obstacle.