与客户的沟通过程中，客户主动问询：“因为视频越来越普遍，我们的产品文档怎么做与视频应用相结合？” 本文与您分享了有关视频文档与 Google 搜索方面的最佳实践。
2017年，只有11%的技术文档团队创建了视频文档。到 2020 年，这一数字上升到64%。这一增长可能是因为视频内容受到一些消费者的追捧和青睐。因此，技术文档团队正在优化视频文档，以便 Google 谷歌能够在搜索引擎结果页面（SERP）上提供有关其产品问题的视频答案。这些类型的搜索，称为零点击搜索，即越来越多地在搜索引擎结果页面上显示视频答案。
Google 在呈现给搜索者的搜索结果中聚焦视频文档，通常其结果排名位于置顶的人工自主搜索结果和付费位置之上。
根据搜索引擎优化专家兰德·菲什金（Rand Fishkin）的数据，在2020年，大约65%的谷歌搜索以搜索引擎结果页面 SERP结束，搜索者无需点击其他数字财产（如您的网站或知识中心）来查看答案。
优化视频内容，使其有机会显示为一个特色片段，可以带来更多的可视性和更高的点击率等好处。在参与我们调查的公司中，只有5%的公司似乎在投资优化文档内容，以便谷歌能够找到它并在搜索引擎结果页面上显示出来。
Google 开发人员的建议：使用 HowTo结构化数据标记您的内容，如下代码示意，可以让您享受多种视频搜索增强功能：
<html>
<head>
<title>How to create a Trivia action</title>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HowTo",
"image": {
"@type": "ImageObject",
"url": "https://example.com/1x1/photo.jpg"
},
"name": "How to create a Trivia action",
"description": "Learn how to create a Trivia action for Assistant within minutes.",
"totalTime": "PT2M",
"video": {
"@type": "VideoObject",
"name": "Build a Trivia Game for the Google Assistant with No Code",
"description": "Learn how to create a Trivia action for Assistant within minutes.",
"thumbnailUrl": "https://example.com/photos/photo.jpg",
"contentUrl": "https://www.youtube.com/watch?v=4AOI1tZrgMI",
"embedUrl": "https://www.youtube.com/embed/4AOI1tZrgMI",
"uploadDate": "2019-01-05T08:00:00+08:00",
"duration": "P1MT10S",
"hasPart": [
{
"@type": "Clip",
"@id": "Clip1",
"name": "Open Actions on Google Console",
"startOffset": 29,
"endOffset": 36,
"url": "http://www.example.com/example&t=29"
},
{
"@type": "Clip",
"@id": "Clip2",
"name": "Select Trivia Template",
"startOffset": 36,
"endOffset": 45,
"url": "http://www.example.com/example&t=36"
},
{
"@type": "Clip",
"@id": "Clip3",
"name": "Choose a Personality",
"startOffset": 45,
"endOffset": 65,
"url": "http://www.example.com/example&t=45"
},
{
"@type": "Clip",
"@id": "Clip4",
"name": "Feed your content",
"startOffset": 65,
"endOffset": 154,
"url": "http://www.example.com/example&t=65"
},
{
"@type": "Clip",
"@id": "Clip5",
"name": "Create the action",
"startOffset": 154,
"endOffset": 172,
"url": "http://www.example.com/example&t=154"
},
{
"@type": "Clip",
"@id": "Clip6",
"name": "Test your action",
"startOffset": 172,
"endOffset": 212,
"url": "http://www.example.com/example&t=172"
},
{
"@type": "Clip",
"@id": "Clip7",
"name": "Submit your action",
"startOffset": 212,
"endOffset": 285,
"url": "http://www.example.com/example&t=212"
}
]
},
"step": [
{
"@type": "HowToStep",
"name": "Open Actions on Google Console",
"text": "Navigate to https://console.actions.google.com to get started.",
"image": "https://example.com/1x1/step1.jpg",
"url": "https://example.com/tie#step1",
"video": {
"@id": "Clip1"
}
},
{
"@type": "HowToStep",
"name": "Select Trivia Template",
"text": "Create a new project and select Templates | You have a choice to select between Trivia, Flashcard or Personality Quiz.",
"image": "https://example.com/1x1/step2.jpg",
"url": "https://example.com/tie#step2",
"video": {
"@id": "Clip2"
}
},
{
"@type": "HowToStep",
"name": "Choose a Personality",
"text": "Select one of the three personalities- Mr, Montgomery, Regal Queen, or the Trivia Bot.",
"image": "https://example.com/1x1/step3.jpg",
"url": "https://example.com/tie#step3",
"video": {
"@id": "Clip3"
}
},
{
"@type": "HowToStep",
"name": "Feed your content",
"itemListElement": [
{
"@type": "HowToDirection",
"text": "Make a copy of our pre-filled sheet and replace with your content."
},
{
"@type": "HowToDirection",
"text": "Ensure you make the sheet publicly accessible. Copy the URL of the sheet and paste it into the Console."
}
],
"image": "https://example.com/1x1/step4.jpg",
"url": "https://example.com/tie#step4",
"video": {
"@id": "Clip4"
}
},
{
"@type": "HowToStep",
"name": "Create the action",
"text": "Create the action. Once content is successfully uploaded, it will take couple of minutes to create the action.",
"image": "https://example.com/1x1/step5.jpg",
"url": "https://example.com/tie#step5",
"video": {
"@id": "Clip5"
}
},
{
"@type": "HowToStep",
"name": "Test your action",
"text": "Navigate to the Simulator to test your action and simulate various surfaces, locations and locales.",
"image": "https://example.com/1x1/step6.jpg",
"url": "https://example.com/tie#step6",
"video": {
"@id": "Clip6"
}
},
{
"@type": "HowToStep",
"name": "Submit your action",
"text": "Once you complete directory information and invocation names, submit your action for all Assistant users to see and use your action.",
"image": "https://example.com/1x1/step7.jpg",
"url": "https://example.com/tie#step7",
"video": {
"@id": "Clip7"
}
}
]
}
</script>
</head>
<body>
</body>
</html>1.关键时刻：帮助用户在视频文档中使用明示的时间戳步骤快速导航。
2.视频转盘：通过添加 ItemList 结构化数据，用户可以浏览视频文档库页面。
如何或是否选择您的视频文档作为 Google 搜索引擎结果页面的特写片段取决于您向 Google 提供的有关您的视频的信息。
要增加您的几率：
1.标记您的视频内容。
2.随视频文档一起提供视频网站地图。
3.不要在视频文档上面增加权限控制（强制用户提供联系信息或登录以使用内容）。
4.确保视频文档与页面上的其他内容相关
如果对上述视频实施感兴趣，请联系我们。